Bringing high-quality GIA-graded diamonds directly to consumers, Blue Nile carries thousands of independently-certified diamonds to choose from and guarantees a great value on every stone purchased by eliminating the “middleman.” As a result, prices are significantly less than traditional retail. Whether you are scouting out rings with your significant other or shopping solo, we've created an extensive guide to the best places to buy engagement rings online.īlue Nile is the largest online retailer of certified diamonds and fine jewelry and a pioneer in the online diamond engagement ring business, launching over 20 years ago in 1999. Choose a jeweler with a reputation for using quality stones and precious metals, providing plenty of customization options, and backing up their pieces with certification, a reliable warranty, and long-term care and cleaning services. Once you know what you want, finding a trusted diamond retailer is essential. Then, think about which style of engagement ring you're looking for, from timeless to modern and vintage-inspired, and whether you want a natural diamond, a lab-created diamond, or a non-traditional center stone. To narrow your search, first, decide on your budget. "Shopping for an engagement ring online allows you to browse thousands of options," explains jewelry designer Katherine Kim. Don't worry, we're here to help! We surveyed Brides editors, interviewed jewelry experts, and spent hours researching the best jewelry brands online-from companies that have been around for decades to small businesses and artisans that specialize in creating one-of-a-kind pieces. There are endless options, and it's a considerable investment, so you must do your research before buying. An engagement ring is a significant milestone on the journey to "I do." However, finding the perfect ring can be overwhelming.
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